Monzilla Media designed the infamous “green” website for Dead Letter Art.

To celebrate their third anniversary, the Dead Letter Art collective wanted to redesign their crusty old site with something clean and new. Previous incarnations of the DLa site were thrown together by amateurs, leaving the vast amount of site content highly disorganized and convoluted. Thus the new site needed to consolidate and streamline content within a sleek and easy user interface. Aesthetically, the artists wanted a “retro-modern” look and feel that worked well with a largely black-and-white collection of content.

The result is a fresh, stylish design that employs desaturated hues of green, yellow, and red to enhance the presentation of monochromatic content while remaining neutral enough to emphasize the full-color pieces. The central focus of the site is a statically positioned menu board that features rollover menu items and graphical navigation highlights. All site content is well-organized and easily accessible via the menu, which presents different sub-galleries of art, text, and photography depending on navigational preference.

Lovingly dubbed the “puke-green” version of the site, the new streamlined design features full, individually prepared galleries for each of the most common artistic mediums used by the DLa collective. From art and photography to text and video, it’s all there. Additionally, the site provides archive galleries of multiple DLa ‘zines — including several of their most recent issues.

Although no longer in public view, the site is still enjoyed behind the scenes at its “hidden” location within the new DLa site design.

The site was built using Photoshop and (cough) ImageReady, with Monzilla Media services including the following:

• Brand identity and strategic site planning
• Custom graphic design for site imagery
• Content consolidation and organization
• Built with HTML, CSS, and JavaScript

Check it out at Dead Letter Art.